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The Rhubarb Collective Summer Series

Looking for some inspiration or tips to navigate this new tourism world order? Please join the ultra-cool Rhubarb Collective hosts for our bi-weekly Summer Series of fresh Zooms, featuring some special guests.


Pandemic Potty Talk – July 16th, 2020 2-2:30pm est



Moderator: Chris Hughes, BC Hughes


“Washrooms Closed due to Covid 19”, “Restrooms Currently Unavailable” are frequent messages for the traveler right now. Business owners are either unsure of the current potty protocols or don’t have the staff to adhere to a more rigorous cleaning and disinfecting schedule.

Join this special Pandemic Potty Talk featuring two industry experts whose business is understanding and recommending cleaning strategies. We’ll discuss current cleaning protocols and how to put them into practice in your tourism business.

Paul Stewart is owner of the PBJ Cleaning Depot Group based in Listowel, Ontario, and Shannon Hall is Vice President at Dustbane, a leading national supplier of cleaning and sanitation supplies, based in Ottawa, Ontario.

Register Here


What’s Working to get Visitors Through your Doors? – July 30th, 2020 2-2:30pm est



Moderator: Jill Vandal, The Tourism Company

So many guests, so many motivators. What are visitors saying ‘yes’ to as they venture out mid-2020?  Do incentives work? What about discounts? How much do flexible booking and refund policies play a role? And what are travellers expecting on the guest experience front?

On July 30th, bring your own observations, ideas and innovations to the Rhubarb Collective  as we explore what is motivating visitors to take out their credit card and say ‘yes’ to travelling and visiting again.  

Register Here

Rebuilding Audiences in a New Tourism Landscape – August 13th, 2020 2-2:30pm est




Moderator: Rebecca Godfrey, CBRE Tourism and Leisure Group and Shannon Guihan, The Travel Corporation

Now that provinces are reopening their economies, tourism operations are rebuilding their audiences in a brand-new landscape. Ways of doing business that have worked in the past may no longer be an option, and target markets themselves are evolving, with new age-defying groups like Generation C coming to the forefront.

On August 13th, the Rhubarb Collective will be joined by special guest Susan Judd of Ride the Bine Tours and Heeman’s Nursery to discuss her efforts to act swiftly in the face of change, understand new sources of market demand, and continue to diversify her businesses. As always we look forward to your input too.

Register Here


Coast to Coast Reopening – August 27th, 2020 2-2:30pm est





Moderator: Fran Hohol, CBRE Tourism and Leisure Group

A large portion of our tourism sector relies on the summer season to survive.  Have Canadians responded to the industry’s call to get out of their homes and embrace “hyper-local” vacations this summer?  Join us for a coast to coast to coast look at where there are signs of recovery as we reopen the doors to our country. 


Register Here

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